Audible: Make it YOU

How do we make Audible relevant to people who want to get the most out of their free time? Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle. For my campaign I focused on the customizable aspect of Audible, I wanted to make sure our audience knows there is always something for them. Whether it be the over 200,000 books, many different languages, portability, or multitask-friendly aspects of Audible-there is something for everyone, and in my campaign, I made sure to capture that. That's when I came up with the campaign name “Make it YOU”. My deliverables for this campaign, include standard posters and bus stop ads, but also moving and interactable experiences that can switch languages and genres at the tap of the screen. The individuals in the ads range from students to elderly individuals, as I wanted to make sure that everyone felt included, and that there was something for them through Audible.

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