Thesus Outdoors

Thesus is an online sustainable shoe retailer headquartered in Toronto, Ontario. The goal was to create an outdoor campaign to begin a conversation around Thesus outside the internet. I then began the #ThinkThesus campaign to directly ask consumers to think of Thesus as top-notch, be together, and be thoughtful. I created a mailer piece with a QR code that links to their sustainable efforts values on their website. By scanning the QR code the recipient gets a percentage off their first purchase. I made some outdoor ads in an airport, and coffee shop, and included a TV ad as well. The Facebook ad was created for their audience who is already online, we cannot forget about them! Their audience is always on the go, and the environments of these advertisements represent this on-the-go nature.